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Purl Jam - Heavy Metal Knitting World Championship

Though you may be thinking of the iconic band lead by Eddie Vedder, I’d advise you to think again. Purl Jam is a coffee table book unraveling the ins and outs of the Heavy Metal Knitting World Championship held in Finland. Though it may sound absolutely absurd it truly does exist! The event showcases bands from all over the world who instead of having a lead singer, have a lead Knitter! The lead knitter knits along to the beat of the heavy metal music combining two opposites into a cathartic and one-of-a-kind experience. Delving into the past, present, and future of the competition Purl Jam will truly rock your world.

+ brand identity

+ handcrafted collateral

+ layout

+ photo manipulation

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